As YatPundit said (thereby starting the viral buzz), it all started with a tweet a week ago today

and now it’s exploded into a huge Who Dat diatribe. The Who Dat Nation is on fiya!

The tweet in question was referring to this tee (left) worn by Lauren Thom, the creator of Fleurty Girl tees. She received a “cease and desist” letter from a division of the NFL who claimed to have sole rights to “Who Dat” . Further, she was told she could sell her remaining inventory of tees as long as she paid a 10% royalty to the NFL. Needless to say, locals raced to buy the tee with each tweet updating the unfolding status of a virtual David vs. Goliath situation.
Lauren was actually fine with being allowed to sell out her inventory and leave it at that but the Who Dat Nation had other ideas. (More on that later.)

The next morning Lauren was the guest on @mrs_cocktail’s (Ann Tuennerman, founder of Tales of the Cocktail) The Straight Pour on local radio WIST-AM where she talked at length about her tees, her store and the NFL brouhaha. The 1/23 podcast can be found here – scroll down to The Straight Pour. I am very happy to say I scored the infamous tee for calling in to the show and doing a little schmoozing. (With a bit of a talk about a possible so far non-existent westbank tee!) Since then she’s been interviewed and quoted so much I can’t even begin to post all the links here – I probably don’t even know the half of it anyway.

The upshot of all this is that now there are tons of pages on FaceBook screaming out the rage of the Who Dat Nation against the NFL. As of right now (9:16 p.m. on Thursday night) here are the pages dedicated to putting the NFL on The Who Dat Nation’s sh*t list:

DEFEND #WHODAT
Hey NFL! Keep your hands off of WHO DAT and the Fleur De Lis
The NFL does NOT own the fleur De Lis or the phrase “WHO DAT”
Who Dat Nation STAND UP
“Who Dat” Belongs To The People Of New Orleans
The Who-Dat Nation WILL NOT buy “Who-Dat” Merchandise licensed by the NFL

So, NFL, hear us loud and proud: “Who Dat” belongs to *US* – to New Orleans and her crazy, happy, proud, partying, dancing, crunk Saints-loving people and NO ONE ELSE.

TRUE DAT!

Update: Here’s a link to Lauren on Garland Robinette’s show yesterday.

Image by Cool Text: Logo and Button Generator – Create Your Own